Brand vetting is the process where a 3rd party reviews your EIN and other key details to certify its authenticity, it's kind of like a credit check for your Messaging.
Why does my brand need to be vetted?
Brand vetting is required by AT&T and T-Mobile for sending more than 2,000 10DLC messages a day. If your company is not in the Fortune 1000 or Russell 3000, you should strongly consider the one-time fee of $40 (a passthrough with no markup from VOXOX) to have your brand vetted by a 3rd party.
10DLC brand vetting builds trust within the messaging ecosystem. Completing a 3rd party brand vetting ensures that the major carriers that are delivering your SMS trust your number.
When trust is created between a brand and the end-user, they are ultimately able to improve the blocking of predatory password phishing and other identity theft tactics.
If you are a VOXOX customer today, please reach out to your account manager or dedicated Skype group chat, or contact us on the form below.