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The complete guide to SMS Compliance

When customers receive SMS without their knowledge, it's SPAM. When a customer clearly checks a box that says 'I agree to receive SMS at this number' it's a great customer experience!

The 3 Most Important Things to Know about SMS Compliance

If you are ready to submit your brand and campaign for review by VOXOX, hop over to our Brand and Campaign Registration form.

1. Opt-in and Express Consent

The first step to gaining Express Consent is to make sure that your user understands why they are providing their phone number to your brand.
Most use cases for sending SMS likely fall under informational text messages. According to the CTIA guidelines express consent must be obtained before a business can send messages to a potential user. Even when a message is informational or OTP it requires consent from the end-user. 
Also important to note that you are not allowed to require a user to receive your SMS as a condition of purchase. This does not apply to OTP for account validation, but for example, you can not require a user to receive marketing messages as a condition of completing a chart checkout.

Top 5 ways to gain Express Consent from your customers

  • Add your opt-in SMS Keyword to social media or your website
  • Create a form that allows your users to enter their mobile number to opt-in
  • Add a sign next to your register promoting joining your list
  • At the bottom of every receipt, add your Keyword to promote your brand
  • Every email you send should have a call-to-action to join your list

See examples below to get started

2. Call-to-Action and Required Terms

The second step to gaining Express Consent is to make sure the Call-to-Action message that prompts the end-user to opt into your campaign clear and compliant.

There are 6 key points that must be covered in the Call-to-Action

  • Automated Messages - agree to receive automated messages from your brand
  • Campaign Purpose - why are they receiving SMS
  • Frequency of Messages - how often will they receive messages
  • Message and Data Rates - wireless carriers require that the end-user knows that standard message and data rates apply.
  • Terms and Conditions - identify your brand, how to reach you and how to opt-out of messages.

3. Confirmation message

Congratulations, you have a new subscriber to your list that has opted in to receive messages. Now you need to make sure they receive confirmation messages. 
[Your Brand] Msg&Data rates may apply. 1 msg/wk.  Reply HELP for help, STOP to cancel 

Examples of Call-to-Action and Express Consent

Website form

By providing your phone number above, you agree to [Brand] Terms and Conditions & Privacy policy and to receive up to 10 automated SMS per month. Your consent is not a condition of purchase. Message and data rates may apply.  Reply HELP for help or STOP to cancel. Wireless carriers are not liable for delayed or undelivered messages.

Call to action button on your website

Call to action button on a form with a check box to opt in to SMS

By selecting this box and clicking Schedule a Free Trial, you agree to [Brand] Terms and Conditions & Privacy policy and to receive recurring text messages, which may be marketing in nature. Consent is not a condition to buy. Msg frequency will vary. Msg & data rates may apply. Wireless carriers are not liable for delayed or undelivered messages.

Sign in your window or register

Text BOOKS to 888-123-1234 to sign up for promotional text messages.

You agree to receive automated promotional messages. This is not a condition of purchase. Terms and Privacy can be found at brand.com/terms.  You may receive up to 4 messages per month.  Reply STOP to stop or HELP for help.